How to target Christmas Shoppers & Black Friday audiences
From Black Friday through Christmas Eve, consumers research, compare and buy more than at any other time of year. TL1’s Christmas Shoppers & Black Friday Audience Guide brings together curated segments that help you reach deal hunters, gift buyers and festive spenders based on real interests, purchase behaviors and intent signals.
Discover holiday audiences across retail, electronics, fashion, toys, home and travel. Reach shoppers before, during and after the peak — from early planners to last-minute buyers.
Activate audiences across connected TV, display, digital out-of-home, audio, mobile, social and more to drive awareness, consideration and conversions.
Discover holiday audiences such as:
- Black Friday & Cyber Monday Deal Seekers
- Holiday Gift Shoppers
- Last-Minute Christmas Shoppers
- Premium & Luxury Gift Buyers
- Toys & Kids’ Gift Shoppers
- Consumer Electronics Buyers
- Festive Home & Entertaining
- Holiday Travelers
Get the full guide
The complete segment list, with descriptions and availability by market, ready to activate in your DSP.
Download the guide